The Fruit Loop is the sweetest way to tour the wineries
We’re building a fun, eco-friendly hop-on/hop-off bus that loops through Geneva and Madison’s wineries. Skip the driving and ride in style — your wine day just got sweeter.
Launching Soon
Join the early supporters list and get updates on launch day.
How It Works
HOP OFF ANYWHERE
See a winery you want to explore? Hop off - it's that simple. Enjoy your tastings, live music, patios, or events for as long as you want. When you're ready to move on, just catch The Fruit Loop again when it comes back around. No waiting for ride shares, no calling rides, no overpaying for one-way trips.
Serving Geneva & Madison Wine Country all day long
HOP ON
Catch The Fruit Loop at any of our designated winery stops. No reservations - just show up, flash your pass, and climb aboard. Our bus runs on a continuous loop, so there's always another ride coming. Perfect for groups, solo explorers, and anyone who wants a carefree day in wine country.
RIDE THE LOOP
Relax and let us handle the driving. We rotate through the most popular Geneva and Madison wineries all day long. Stay on for a full loop to preview the entire route, or ride between stops as you sip, socialize, and explore. Safe, fun, and totally stress-free transportation so you can enjoy more and worry less.